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The Sartorial Geek Podcast

May 29, 2020

This week’s episode is sponsored by the wonderful geeky illustrator Karen Hallion. Click here to check out her beautiful art and her Patreon!


Geeky brands and artists, this week’s episode may be the answer to your prayers.


Unfortunately, as an artist, honing your creative talents is only a fraction of the skillset you need to make a profit from your craft. For many small businesses and creative artists, especially those of us who live in not-so-giant housing, fulfillment and shipping is the largest barrier to being able to actually sell our art. There’s so much to learn, so much space needed to store, so many potential mistakes to try to avoid, and so so many trips to the post office. That’s where White Squirrel comes in.


Andrea Demonakos founded White Squirrel to help artists and creators actually get their pieces out into the world. She’s been in the industry long enough to be an expert with so many necessary things, from the best ways to package products to the most effective shipping options to how to gauge how many pieces to even produce.


As someone who suffered through making all the mistakes that come from learning how to fulfill and ship products yourself, I highly suggest reaching out to White Squirrel if you’re beginning the journey of setting up an online shop. Plus, as you’ll learn on this episode, Andrea is an incredible person which means you’ll get the added bonus of being able to hang out with her!


Stay safe, and stay nerdy.


Special thanks to our editor + music composer Dan Ison and our executive producers for this episode LoganArch and Karen Hallion.


If you enjoyed this episode, you might love the rest of our episodes! Click here to browse the archives.